As Approach Controls experienced rapid expansion, they sought our expertise to elevate and refine their corporate image. Aimed at creating an industry standout, our collaboration was formed to develop a clear and strong brand identity. Our objective was to present a compelling and professional front to both clients and competitors that effectively communicated Approach Controls' dedication to quality, growth, and its people through every facet of its branding.
The transformation of Approach Controls unfolded in several phases:
Comprehensive Branding Overhaul: We developed a dynamic brand identity, including a distinctive logo, colour palette, fonts, patterns, and imagery. This comprehensive branding exercise ensured a cohesive and strong visual identity.
Print Material Design: We extended the new brand identity into tangible print materials including business cards, letterheads, and email signatures to reinforce their professional image in every business interaction.
Digital Presence Amplification: Our collaboration included revamping Approach Controls' online visibility with a sleek, polished website to effectively showcase their services. Beyond its appearance, the website was optimized for search engines, placing Approach Controls at a favourable position in search rankings.
Office Mural: The final touch was an inspiring wall mural placed in a high-traffic area of the office. This mural serves as a daily reminder of the company’s appreciation and commitment to its team, creating a sense of value and pride among employees.
This focused rebranding effort successfully positions Approach Controls as a strong contender in their growing industry. With their new branding in place, Approach Controls is poised for future growth, and we're proud to have contributed to this important stage in their journey.
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Marta and her team were terrific to deal with. Marta was able to interpret our vague ideas and translate them into something solid. She captured our ideas and developed a website that we couldn't have envisioned on our own. As we identified specific needs and changes, Marta was very responsive and agreeable to the changes.
