One of the many joys of doing the job we do is getting to deep dive into a range of fascinating and dynamic industries. For this project, our deep dive was into the beautiful intricacies and engineering miracles of decorative architectural glass. Goldray Glass are global leaders in the space, responsible for some of the most iconic architectural glass projects and installations adorning fortune 500 office buildings and changing streetscapes in cities across North America and around the world. Goldray came to us with a brief to build a custom website that would celebrate their legacy, showcase their craft, and bring an audience of architects, engineers, developers, and artists along a journey and into a client pipeline. Goldray holds a huge catalog of architectural glass products, each with a range of applications and accompanying portfolio. The site would need to be an innovative, functional, and beautiful reflection of the work they do.
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• We developed the site architecture including UI and UX to showcase Goldray's vast product catalog, each product with multiple SKUs and an accompanying portfolio of high-resolution renderings or architectural photos • Next, we designed and built a custom website, complete with custom icons, and copywriting support, that would be engaging and interactive, visually stimulating, design-forward, yet easy to navigate and effective at converting the audience into the sales funnel.
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Goldray embarked upon a journey with Swank to completely redesign our website. We wanted something modern, and creative while providing a fantastic customer experience. We have a lot of glass products and it was important to display them in a way that was meaningful. Web sites are not easy to build as they take a lot of organization and demand a lot of time. We also had a few modifications along the way. Swank were (and still are) brilliant to work with. They took our feedback in stride, explained the 'why' to their thought process and helped us modify things to result in a very strong product. The are a very collaborative team and committed to be a true partner in all phases of our project. The big question: would I (project manager) work with Swank again - YES, hands down.
